That's what Encoded delivers. We encode the tacit knowledge of your marketing leadership into a file every agent reads before it acts. Authored once. Consumed everywhere. Brand-led. Technically rigorous. Open standard.
Now encoding founding brands · BCP v0.1
Every AI agent in your stack is making brand decisions. The copy bot. The media platform. The vendor tool. The ChatGPT window your customer is in right now. None of them know who you are. brand.md fixes that.
A file you publish once at yourdomain.com/.well-known/brand.md. Every agent that touches your brand reads it before it acts.
The brand deck rotting on a shared drive is the antagonist of this decade. Your agents can't read it. So your customers can't feel it.
In the world of agentic marketing, brand fidelity becomes an infrastructure problem, not a guidelines problem.
Every agent in your stack needs access to your cannonical brand, on call, in a form they can read.
That's what Encoded delivers. We encode the tacit knowledge of your marketing leadership into a file every agent reads before it acts. Authored once. Consumed everywhere. Brand-led. Technically rigorous. Open standard.
Same file, different agents, different moments. Your <code>brand.md</code> is designed to be consumed by your own team, across your vendor stack, and beyond your control. No rewriting for each audience.
Copy, creative, media, compliance. The internal agent stack consumes brand.md to express taste and brand-leader judgment at machine scale. Every agent inherits the reflex on the first try.
Zefr, Canva, Adobe, Meta, The Trade Desk, DSPs, creative-gen tools. Their agents can read your brand.md to make better calls on your behalf. Faster onboarding, sharper classification, fewer brand-safety misses.
ChatGPT, Claude, Perplexity, Gemini, agentic storefronts. BCP is the first time you get input into how third-party consumer agents describe your brand.
Interview yourself with the free prompt, book an Expert Session, or commission a full Encoding Sprint. Output is a Git repo you own: brand.md plus six daughter files for voice, values, boundaries, claims, representation, and audiences.
Host the files at yourdomain.com/.well-known/brand.md. Works on any static host: GitHub Pages, Cloudflare Pages, Vercel, Netlify, your own CDN. Ten-minute job for whoever ships your site.
Internal copy agents, vendor platforms, consumer AIs. They fetch your BCP before they act. Your brand shows up to each one with exactly the context that task requires.
Not three routes to the same file. Three different degrees of strategic rigor. Pick the one that matches your business needs.
Copy our prompt. Paste it into Claude, ChatGPT, Cowork, or Gemini. Take the interview. You get a first-draft BCP in about 15 minutes.
Get a Self-service run through our opinionated corpus, then a senior strategist reviews your draft, catches the gaps your AI missed, and sharpens voice, values, and boundaries. You leave with a brand.md that's ready to ship.
An Encoded strategist takes your existing materials, interviews the people with the decisions in their heads, and writes a production BCP applied to your brand. You get the judgment an automated flow can't offer. Claims, competitive positioning, platform-ready boundaries.
Enterprise engagements scale up from Sprint. Talk to us
The root file's YAML frontmatter, pulled live from our repo at build time. Same structure every BCP gets.
Spec under CC BY 4.0, reference code under MIT. Read the full spec at /docs.
Manifesto
The brand deck rotting on a shared drive is the antagonist of this decade. Your agents can't read it. Your vendors won't. ChatGPT never will.
A brand consultancy that can't encode its own brand into BCP has a credibility problem. So we ship ours in public, at encodedbrands.com/.well-known/brand.md. It's the reference template every brand forks.
The snippet on the right is pulled live from our voice.md at build. It's the same file our copy agents read before they write anything under the Encoded name.
--- parent: /.well-known/brand.md file_type: voice last_updated: 2026-04-17 --- # Voice Encoded sounds like a senior brand strategist who has stopped needing to prove anything and started needing to build something. Confident in the work, impatient with noise, kind to the reader. ## Voice attributes - **Direct.** Short sentences by default. No hedging. If we believe it, say it. - **Optimistic, not naive.** We're bullish on brand in the agentic age, and we're honest about the stakes if brands don't move. We name the threat and the opportunity in the same breath. - **Expert, not academic.** We know the work. We don't show off by demonstrating that we know the work. No five-dollar words where one-dollar words do the job. - **Plain-language.** We translate. We'd rather be understood than impressive. Jargon earns its keep or gets cut. - **Convicted.** We have a thesis and we argue for it. Brand fidelity matters. Agents need context. The protocol is open for a reason. Say so.
Now encoding founding brands
We're encoding a small cohort of founding brands. Live platform integrations, co-announcement at launch, logo rights, hosting, versioning, and founding-customer status on paid tiers.