Your brand. Your voice.
Every agent.
Every agent.
Your agents, your vendors' tools, and the AI chatbot your customers use to inform their purchase decisions are all writing, designing, and describing your brand. Most of them are guessing. We fix that.
Encode your brand once, and every one of them sounds like you.
The decks your team builds in Gamma. The landing pages your agency makes in Webflow. The customer replies your support bot writes at 2am. The docs your developers ship with each update. All of them need to sound like you. The Brand Context Protocol makes sure they do.
It's much more than fonts, colors, logos, and copy. It's how your voice shifts when you're talking to a prospect versus a customer, and what you refuse to sound like. It's a living brand context system every agent, teammate, and vendor uses to make on-brand content across any surface. One canonical source, centrally controlled. Fewer rounds of revisions. Fewer tokens burned. Faster speed to market.
And you're about 30 minutes away from deploying your own.
Right now, every platform asks you to set up your brand separately. Upload your assets to Canva. Configure your voice in GenStudio. Brief your custom GPT. Paste your guidelines into Claude. Then do it again next quarter when something changes.
But when you encode and publish it, every one of them works from that same source.
Support bots, sales copilots, developer docs, internal tools. Every agent your team deploys reads your voice rules before it writes. Senior-marketer judgment, at machine scale.
Agencies, creative tools, content platforms. Their agents write, adapt, and represent your brand every day. BCP means they do it in your voice, without you re-briefing every tool every time.
ChatGPT, Claude, Perplexity, Gemini. When your customers ask an AI about your brand, the answer is assembled from whatever the model absorbed during training. BCP gives you direct input into that the moment the customer asks.
Pay once, upload what you have, and participate in a focused interview. The Encoder extracts the signal and writes your first BCP file tree. The questions can be pretty deep. If you need to come back to one later, go ahead and skip it. Brands hosted on our registry can revise and republish as often as you like.
The draft is scored, refined against our proprietary database of strategic and tonal frameworks, and checked for weak claims, vague voice rules, and missing boundaries. Sure, you could just do this with generic Claude, Gemini, or ChatGPT. But the Encoder knows where to push you and how.
Your brand context becomes a signed, hosted endpoint that agents can fetch before they write, classify, sell, support, or summarize. Every encoded brand is hosted at no extra cost in our registry. Users on our monthly plan can revise or re-encode as often as you need.
Use the self-serve Encoder and take your BCP files away with you. Or register your brand with us and point all your agentic tools at one source of truth. No more re-creating your guidelines on every tool you use.
Run your first encoding session and host your BCP files for a month. No commitment required.
Encode your brand once, then update it as often as you like. One price covers the encoding, the hosted Registry endpoint, and every revision you ship.
Our team helps your team with detailed encodings. For organisations with multiple brands or higher-stakes discovery requirements.
All plans include Verified Publisher attestation. Read the docs →
Encoded's Brand Context Protocol gives every AI tool in your stack a standing brief for your brand. Before any agent writes, places, or represents your brand, it reads what you've told it. The result is more consistent, more faithful output, without you having to re-brief every tool, every time.
Every AI tool your team uses starts with zero brand context. Most teams solve this by pasting guidelines into system prompts, one tool at a time. That doesn't scale, chokes your AI tools, uses up session memory, and drifts over time. BCP gives every agent the same brief, from the same source, updated in one place.
Your brand guidelines matter. They just can't communicate it to an agent. PDFs don't parse. And every AI platform your team uses reaches for context it can't find. Encoded translates your guidelines into a form every platform can read before it acts.
Three steps. Run the Encoder. Review and refine the output. Publish. Your encoding is hosted in the Registry automatically. And we'll give you the steps to get it live in tools like Claude, ChatGPT and more. Most teams go from zero to live in a single session.
Your brand voice, claims, and boundaries are designed to be read by agents. That's the point. You control what goes in. Nothing is published without your review. The Registry hosts your BCP files until you take them down. Gated access to confidential messaging matrixes is coming soon.
The Encoder session takes 30 minutes to an hour. Enterprise engagements are scoped to your organisation, typically one to two weeks from kickoff to published BCP.
Whatever you have. Existing brand guidelines, tone-of-voice docs, positioning decks, campaign examples. The Encoder works with what exists. If you have nothing, the interview builds your BCP from scratch.
Your BCP publishes to /.well-known/brand.md on your domain, where any agent can fetch it by URL. The same convention as robots.txt and AGENTS.md. It's also hosted in the Encoded Registry, so agents that search the Registry can discover your brand even if they don't already know your domain.
Yes. BCP is served via the Model Context Protocol (MCP). Any tool that can read a URL can read your brand context. MCP connectors are available for Claude, ChatGPT, Gemini, and more. Agencies and vendors can reference the same source your internal tools use.
We use it ourselves. Our brand briefing is live at encodedbrands.com/.well-known/brand.md. The same file our own agents read before they write anything under our name. If we wouldn't use it for our own brand, it doesn't ship.
A company that makes AI sound like your brand had better sound like itself. So ours is live and public at encodedbrands.com/.well-known/brand.md, the same brief our own agents read before they write a word under our name.
Whatever voice, structure, and decisions we bake in carry across every brand that builds on the standard. We set the example in public, with our own name on it.
If we wouldn't use it for our own brand, it doesn't ship.
# Voice Encoded sounds like a senior brand strategist who has stopped needing to prove anything and started needing to build something. Confident in the work, impatient with noise, kind to the reader. ## Voice attributes - Direct. Short sentences by default. No hedging. - Optimistic, not naive. Bullish on brand in the agentic age, honest about the stakes. - Expert, not academic. We know the work. We don't perform knowing it. - Plain-language. Jargon earns its keep or gets cut. - Convicted. We have a thesis and we argue for it.