Every path produces the same core artifact: a BCP file tree your agents can read. The difference is how much judgment, hosting, and operational support you want around it.
Subscribe to the Monthly tier when you want the product path, not a raw prompt. It runs the guided interview, compiles a current-spec BCP draft, hosts it on the Registry, and keeps the Encoder open for revisions as your brand moves.
This is the entry point for founders, small teams, and agencies that want real brand context without booking a strategy engagement.
Upload what you have. Encoder extracts usable signal and flags what still needs human judgment.
One question at a time. The interview pushes past vague language and saves as it goes.
Seven markdown files with voice, values, boundaries, claims, representation, visual guidance, and root metadata.
A signed, public endpoint agents can fetch. MCP-ready for every major AI tool.
Return to the Encoder anytime. Adjust direction, add new materials, refine, and republish a new version.
For organisations with multiple brands or products that require more discovery to develop the appropriate BCP files. A senior strategist runs the encoding with your team.
This is not deck delivery. It is brand infrastructure, with a strategist accountable for the encoded result.
We talk to founders, marketing leads, product, and customer-facing staff. The BCP reflects the real brand, not just marketing's version.
We read decks, guidelines, website copy, campaigns, help content, sales material, and competitor positioning.
Seven files, deeply researched and precisely written. Claims are verified. Boundaries are explicit.
We help connect the BCP to the agents and tools that will use it.
We test your BCP against ChatGPT, Claude, Perplexity, and Gemini. We verify the agents actually read it and represent you correctly.
Review cycles and refinement stay available while your team learns where agents drift.
| Monthly · $499/mo | Enterprise · Custom | ||
|---|---|---|---|
| Guided Encoder session | ✓ | ✓ | |
| Current-spec BCP draft | ✓ | ✓ | |
| Hosted Registry endpoint | ✓ | ✓ | |
| Signed publish path | ✓ | ✓ | |
| Senior strategist session | — | ✓ | |
| Stakeholder interviews | — | ✓ | |
| Agent testing & verification | — | ✓ | |
| Post-delivery support | Included | Custom | |
| Ongoing revision through Encoder | Included | Custom |
BCP is an open standard. If you want to adopt it without paying Encoded, use the free authoring prompt, fork the template, and publish the files yourself.
The paid product exists for teams that want a guided workflow, stronger extraction, Brain-backed refinement, and a hosted runtime.
The free path is still real. The hosted path is now real too.